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Ctrl + Alt + Event
Ctrl+Alt+Event: Navigating the Future of Events with Practical Insights, and Real Solutions
We're not just talking tech; we're showcasing practical examples and delivering real solutions for the events industry.
Join us live, each week on Tuesdays at 3PM GMT on LinkedIn. Get ready for predictions backed by real-world scenarios, live Q&A solving your challenges, and a visual treat of data insights.
Ctrl + Alt + Event
Event Tech Stack Assessments Part 1
Welcome to the first-ever Live Event Tech Stack Assessment!
In this new series, Bogdan Maran and Merijn van Buuren will assess the tech stack of 3 different event organizers and give them actionable advice on how to improve them to reach their event goals
We'll discuss:
✅ How to transform general wishes into measurable goals
✅ How to find opportunities within the tech they're already using
✅ How to decide if and what technology to add to their event tech stack
And much more!
For those who would like to get an assessment of their own event technology, we're temporarily offering free consultations to those who watched this episode.
Schedule your free 45-minute consultation here
Last but not least, we announced the topic for next week's episode: Great Expectations: A Show for Show Professionals (the importance of having high-quality technology on display at industry events)
We can't wait for the next one!
🗓️ Weekly Rendezvous: Mark your calendar! "Ctrl+Alt+Event" will be live on LinkedIn every Tuesday at 3:00 PM GMT to answer all your burning questions.
🔄 Host Rotation: Bogdan and Merijn will alternate hosting the live event each week, so make sure to follow them both to receive notifications.
🔗 Connect with Us: Bogdan Maran, Merijn van Buuren
👥 Get more involved: reserve your spot here
🎙️ Become a guest on our show: apply here
It's not just a podcast; it's a tech-forward experience you won't want to miss!
See you next Tuesday at 3:00 PM GMT! 🎉✨
Welcome everyone to Ctrl Alt Event, the show where we navigate the future of events with practical insights and real solutions. We're not just talking event tech. We're showcasing practical examples and delivering solutions for the event tech industry. I'm here with former photojournalist turned data storyteller, the man who has created custom platforms, data visualizations and an uncountable number of integrations. The founder of Visual Hive, a data-driven AI marketing engine for marketers and event, and if you need help on video and data strategy, personalization and anything AI, he's the one to talk to. Pleasure to welcome you, Bogdan Maran.
Bogdan Maran:Hey, Merijn, it's a delight to be here and just to return the favor. In case you don't know him, I'm joined here by an ardent tech into the host founder of Event Mender, who is dedicated to empowering the events industry to harness technology to its utmost capabilities. With an extensive experience working with over 100 event tech providers, which I think is a low number at this point, also with over a thousand event professionals and we're adding to that and orchestrating events across different categories, he stands as the go-to expert for anyone seeking guidance in discovering and integrating cutting edge event technology solutions. Welcome, Merijn.
Merijn van Buuren:Thank you very much, Bogdan, and thank all of you that tuned in live for being here today. If you happen to be listening to the recording of this episode, make sure to join us live for the next one Each week every Tuesday, 3pm GMT or 4pm CET, Central European Time on LinkedIn, so you can get all your burning questions answered in real time and yes, and today we'll be diving into some live event tech assessment, which is something new, and we hope to do this way more time.
Bogdan Maran:So this is why this is part one, because we're hoping to do this way more often, because it was quite fun to do R and D on this. You will notice that it's not just the tech we recommend, but the strategy behind it. We won't name names in terms of who the clients are that approached us with these problems, but we'll tell you where they are, the industry, their problems and dive into their challenges, absolutely.
Merijn van Buuren:And just a quick clarification. After Ike I hope you're here today mentioned that he wanted us to assess his event tech I realize this title might be a bit two faced where in this case we're actually talking about the events and the event tech stack we will be assessing. But who knows, maybe in the future we will also be assessing event tech. I think it will be a lot of fun. But again, today we'll dive into event tech stack of event professionals organizing events where the gaps are, how you can bridge those gaps, which kind of solutions you could have for different pain points, and we asked all of you to share some of those examples with us. What are you struggling with?
Merijn van Buuren:It was quite obvious that not everyone wanted to. Pretty much no one wanted to share their brand and their identity, which I can imagine. It's quite a topic that isn't always a good thing to share with the world. However, you do need to find the insights on it. So we decided to anonymize the different use cases we'll be going over today. The first one is actually an organizer of high-end executive retreats. They focus on creating exclusive networking opportunities and strategic planning sessions in different locations. They do about 15 to 20 events in a year and they have already a networking platform for pre and post-event where people can engage. They also include drone technology to have some immersive content show around the different parts of the venue, the locations they'll be hosting, and they also have an AI-driven personal assistant. Pogdan, before I steal all of the charge, because I realized you were supposed to do this part, maybe you could go a bit over there.
Bogdan Maran:I was supposed to read but it's not a problem, I was just going through that, Maybe dive into the pain points.
Bogdan Maran:Yeah the main pain points that they had. They wanted to offer a bespoke, high-touch experience while managing the complex logistic of high-profile attendees. Sorry, my chair almost broke down. They seek innovative tech solutions to streamline operations while personalizing the experience and encouraging active participation through a personal touch. And this is where, okay, you had the very lovely quote and I'll just go through the quote and you tell me what's that about. And you, you said Go from generic wishes to measurable goals, which I absolutely loved. So that's your cue.
Merijn van Buuren:Thank you very much, and I think this is a very important step in the process. When we work with companies, they often have a very broad Painpoint, something they see that they want to have improved. But unless you make that into a measurable goal, something that you can actually Measure on and make it more tangible, it's gonna be very hard to give you the actual solution that will fit your specific needs. You will see that later when we dive a bit deeper into this use case. Why that is very important, but that's where we help you to translate that generic wish to a measurable goal. In this case, they were talking about high-touch personalized experiences. It's often about attendee satisfaction. In this case, when you talk a bit deeper, you ask a few more wise. It became clear they would like to raise their attendee satisfaction by 15% compared to the last events of last year. Also, the attendee Retainment rate had something to do with that. They want to retain attendees and make them come back event after event, and by offering that high-touch personalized experience, they aim to achieve just that.
Merijn van Buuren:For the more active participation. That's a lot about engagement and interaction. They wanted to see an improvement in terms of the numbers the engagement numbers that they measure specifically in their KPIs by 25% and managing logistics, streamlining the operations. It's a lot about quicker, better delivery and also limiting the cost, making sure you are more cost efficient so you have a higher return on investment. For them. That had more or less around 10%. They wanted to cut costs in terms of making their company more efficient. So when we dove a bit deeper into those wise, you started to see more measurable goals and that's what we can then take as input in order to find the right solutions for them Maybe book. Then you can go over the next step where we talk a bit more about the ethnic part we did really have a lot of time to dive into it.
Bogdan Maran:We can talk a lot about this and we should talk about that, about the next step, because usually we would. The next question, apart from on the category of why we would try to understand attendees, stakeholders, icps, and what they, what they want, what they desire, where they are, how can we talk to them and how can you interact with them, go across full UX from that perspective. But we will assume at this point that the assumptions the company made are absolutely correct, because there is no point in sitting here half an hour going through a mirror board. That is infinite technically speaking. So we'll go more towards the assessment and the strategy and what, what they have, what can be improved, and you had a very nice thought here about that.
Merijn van Buuren:Yeah, I think, more than anything else, it's very important to look at what you already have. That's also why we asked them what is the technology you are already using? Because more often than not, there's already a huge improvement that can be made with the technology you have already in-house Means. You don't have to find new technology, you don't have to implement it, you just have to optimize the one you already have there. In this case, they had three main technologies they were using for this particular use case. Because we were looking at those numbers and the actual goals they want to achieve. The ones that had the most potential to improve were the use of that AI personalized assistant and the, the networking platform that can be enhanced. Poggan, I know you're also a big fan of AI. Like, let's dive into the big one, the. What can we add on top of that personal assistant to make sure that they actually meet those goals there are?
Bogdan Maran:two levels of it in terms of apart from apart from what they've done in terms of we they cannot Generating personally is itineraries, provide recommendations, shared scheduled meetings, and this is because, as you move forward to the event, you can, with AI and the state of AI now, you can use more live data so, as they register, you understand more and you can create more Interactivity. As the event moves forward, things change and you can add those to the itinerary so you don't have to have somebody with a banner saying the bus moved five meters to the right or is going to be in five minutes. Those personalized things can happen based on their activity at the event. That can again add a lot of value.
Bogdan Maran:And where we looked again, where it looked in terms of numbers, because this is important, we we thought that we would we've improving this live AI bit. We would Add to the add in dissatisfaction, about six percent, about eight percent to retain months, about five percent to engagement and also costs reductions over the time, around three percent at least. And On the networking platform. I Let you go for that because it's I.
Merijn van Buuren:Yeah, for sure. I think it was quite obvious that they use the networking mainly to create connections before and after the event, which is very important. You want to make sure that people know each other or have a feeling they know each other or who to talk to at the event Before it gets started, and after you've connected and meet, met them in person, you can then keep connecting, keep networking after the event. When you have established that in person connection. However, there was quite a big gap in terms of On-site. What do you provide them in terms of technology that can enhance that user engagement, that attendee satisfaction and the retirement within the event itself? And their Most networking platforms also provide you with an event application application. Here, an event application can add a lot of different use cases, but mainly just incorporating that AI options you just mentioned, so you don't have to go to a separate app. Everything is in one. You can see that in these, but also at the event, get a recommendation in terms of hey, you should meet with this particular person and then have that facilitated within the app to meet the right person at the right time, so it's easier to find those people and therefore also increase the engagement and the interaction during the event itself. That's where, as I mentioned, most platforms already have that feature inside of their tech capabilities, so you don't have to go and find a new platform. You can just talk with the platform you're already in business with and ask them to add different features so you can actually meet your attendees not just before and after the event but also during the event.
Merijn van Buuren:In this case, it's estimated that the attendee satisfaction will go up with about 7 percent, retainment, 5 percent, engagement, 15 percent, because during the event they have a lot more tools to engage with each other, with the event, with the content there. We also went into cost a bit. I will dive into that deeper, but just to give you a broad example on how you can use those different costs in combination with those goals to actually understand which tools, which options you should go for, because only implementing what you have already is just the first step. I think, bogdan, we are both very much aware of all the different possibilities that are out there. We wanted to limit it a bit in this case to the specific goals that they have. I know that there's a lot more options out there, but in this case we had a few things that were missing and, bogdan, maybe you can dive into the first one.
Bogdan Maran:Our list says that the first one is task management to a certain degree, which is quite important because, from an operational perspective and I let you do that because I want to do the fun ones One of the fun ones that came up was smart contracts for event agreements, From the perspective of using blockchain or technical DLT technology to create transparency when it comes to what contacts you have with your suppliers and with your stakeholders, so they know exactly what's happening in terms of how many people are flying, what ways you're doing and also about workflow and how diverse your workforce is. That can give you a lot on building trust, On building trust with your stakeholders, building trust with the attendees and getting better at what you're doing. It definitely helps with the operational side and I'll let you take this one.
Merijn van Buuren:Yes, indeed, as we mentioned in the goals, a big part of that was cost efficiency 99% of the time. That's when you start looking at the operational side. You mentioned task management. Let's not name too much names, but I think we are all aware of a tool called ASANA, for instance, which is a great tool that allows you to standardize all your tasks to make sure that your whole team understands what's going on in different departments. You can communicate amongst those tasks, but it also allows you to set up standard operating procedures.
Merijn van Buuren:Correct me if I'm wrong, but from what my experience has been, we as event professionals love standard operating procedures. Loving them is one thing, but making sure everyone is aware of them, and especially in the onboarding of new people on your team, if you have to teach them that step-by-step process, it can be quite resource-intensive. How about you just automate that, have one template that you obviously iterate on during the time, but then you only have to create it once? The moment they get onboarded, they get included into that project. They see all the steps they have to take. There's explanation there. That's going to save you a lot of cost over time. Plus, it makes sure that all the steps that you know are essential for that attendee satisfaction, for that engagement, are covered 100%, because otherwise it's not ticked. The box is not ticked and not the rest of the team is aware that it's still missing. So therefore it also lowers the amount of mistakes that you could make in this particular use case, where that doesn't just only reduce the cost but it also allows you to organize a better standard of quality across all your events.
Merijn van Buuren:The same is true for CRM and a bit more into the resource part of things, in this case a lot of logistics part. If you're aware of the ERP systems or the enterprise resource planning tools, they allow you to really understand every aspect of your event that's going on in terms of the resources that are involved, and that's not just your team, that's also the accommodation, the amount of rooms that are running out, the amount of requests that people are asking for. And if you're not an enterprise, don't worry about it, because you can also make what we like to call a mini version. Often that is a customized version and there's a lot of solutions there as well, but that allows you, in combination with your task management, with your CRM, to really optimize your operations side of things. Well, I think.
Bogdan Maran:Thank you, for talking about integration and automation. To a certain degree, yes, because it's very nice to have a task management in SOP and we live in Kasana and we've worked with Kasana quite a lot and we've integrated Kasana with CRMs, and the efficiency and the opportunities there are huge from understanding the whole UX and having a big bird's eye view of the whole picture all the way down to attend the satisfaction and optimizing the data flow between different technologies is absolutely crucial, as much as it's crucial to keep everybody engaged. And I don't know if I want to wrap up with the gamification on workshops. I just want to add there that everything that you do and everything that you measure because you're talking about integration and automation is linked to data Data and one of the most important data that you can capture from your audience is behavior analytics. If you're going to have them sit down on a chair all day and listen to talks, they're not going to behave very nicely and they're not going to do anything. So the more interactive you make it all the way from letting them save bits of text live or gamifying that workshop it will give you better data to optimize the flows better and it uses those integrations and workflow even better, all the way down to integrating your To the apps and event technology that you use.
Bogdan Maran:And can I say the Can I do the drone thing because I really liked it, and then we can move on to the next one because we're flying with through it and, just to add, entertainment is very good because at the end of the day, you want to leave them with a very good sense in their mouth, not just the food, which has to be good. Our final thought, or my final thought, was a drone show, light show at the end, because you're using technology. That's kind of technology. You're using AI, because those drones use AI and they are integrated with everything and you can create content and you can see the interactions and you can measure that and make everybody happy. And I think we, judging on time, we can jump on to the next one if we If I haven't forgotten anything here- no, I think you're absolutely right in terms of drones or anything entertainment related.
Merijn van Buuren:It's not just for that moment, to make it a great moment, but also create something that people want to share and make sure that other people are aware of that event that they missed out on, create some FOMO and ensures they come back next year to see what else crazy you came up with that's going to blow their minds.
Merijn van Buuren:In terms of the Before we jump into the next one, I want to briefly highlight the kind of last step that we go through in a process of assessing a specific case, because a lot of that is also about crunching numbers, and here we gave some examples in terms of the exact goals they had in mind that are measurable, that you can completely justify. You make an estimation on the impact a specific tool has. You make an overview of all the tools that you could use and solutions, from AI to drones to CRM systems, all those different parts. You estimate the cost and you obviously have a budget and that's where you can crunch the numbers, as in Look at the goals you have. Let's say there are four goals. Which one is the most important goal for you and in this case it was attendee satisfaction was the one that came out on top.
Merijn van Buuren:Then look at all the tools. You wrote down estimated impact that those tools will make on your event and more or less crunch the numbers, see which combination of tools will achieve you or bring you the desired result within your budget. You can have a look at the impact they have on the other goals as well, but focus first on your main goal, because that's the first, most important thing. Happy to share that example with you. Actually, we worked out this use case in a bit more detail, so I'm happy to also provide that in a slide that how we did it last time.
Bogdan Maran:You did catch up with a small budget. I think the ERP won because it added the most value to their main goals. Second, but very close, was the CRM, and then you went into the optimizing both. I think we're talking about a year worth of work for hitting the goals and overarching the goals. Yes, you did quite a lot of work on this one.
Merijn van Buuren:In this case, within the budget, everything was possible, all the goals we were able to achieve or overachieve Within a year time. There was also when they wanted to achieve those goals. It never is like, hey, I have this goal, I want to achieve it tomorrow, so it's always a bit longer term. In the next case it's actually more a bit shorter term, like six months, but that depends. Then you have to make sure that across that year you always keep analyzing, collecting the data so you can improve and steer where needed. If something is overachieving, that's amazing. If it's underachieving, why is it underachieving? That's obviously in a whole other topic, so let's not dive into that too much. But maybe we can go to the next use case and explain a different pain point in this case.
Bogdan Maran:The next one is a slightly larger organizers. They are in the trade show business. They have a few shows over the year, specifically large-scale trade exhibitions focusing on various verticals. They are already using some technology in terms of the use translation interpretation for real-time communications, RFID tracking for visitor engagement at booths, specifically analytics software for exhibitor ROI assessment post event, and their pain points were in terms of accommodating and enhancing a diverse international audience while providing exhibitors with detailed insights into booth performance. They are also seeking more effective ways to enhance global participation and exhibitor satisfaction. Again, I'll go back to you with the generic wishes to measurable goals, which I really like.
Merijn van Buuren:Again here they mentioned a more diverse audience. That's obviously audience diversification and in this case their specific goal is to add five new ICPs or IAPs, depending if you want to call it ideal customer profile or ideal attendee profile to expand on the different types of attendees they attract. Enhancing global participation is again attendee participation, as we saw that in the last one as well. In this case they wanted to improve that by 15%. Detailed booth performance insight they kind of mentioned it as well in the last part. It's mainly exhibitor satisfaction and they want to have a better satisfaction rate with their exhibitors. In this case, also 15%. We're going to skip step three again.
Bogdan Maran:We presume that they are correct and they're going to go with them and don't do the workshops and the mirror boards and it says what's working and what we can improve on and add what's missing at the fun bit from that perspective?
Merijn van Buuren:Absolutely. Yeah, let's dive with what they already had. They are tracking visitor engagement and in this case, through RFID chips, which is amazing. It's a very good step in terms of what you can achieve, but it's quite basic. Just like in the last example, this is the basic use case of a tool that has so much more potential and, especially in this case, you cannot just measure it for tracking that visitor engagement in general, but use it for visitor flow, dwell time, interaction patterns, see how long they stay at the booth.
Merijn van Buuren:That also ties back to the goal of, obviously, the exhibitor satisfaction and making sure you can actually show them the data that is behind it. But you can even take it a step further and link that to IoT devices. Think about smart badges, think about even cameras. Making sure that you double verify or add additional data to the data. You have to make sure it's as legit as possible, that it really tells the story that is happening, other than it takes one point of data and you still have to make some assumptions. You can add different layers to that tracking to make sure you collect all the data that you need.
Bogdan Maran:Obviously, this is a big part for you as well In terms of optimizing data, but in this case quite crucial in terms of analytics not to do too much on it, but it's she data into, data out, and if it's not reliable or something fails with things happen all the time, having two sources is more accurate than having one.
Bogdan Maran:Don't forget to integrate them because otherwise is going to be a nightmare to manage. Especially at this size, is when you have 10 to 20,000 people coming to a show. Anything that goes over 500, I'm not even talking about 10 to 20,000 people trying to do that. So it's crucial from that perspective to have to optimize this, both this integration and optimize the analytics in terms of real time, actionable data so you can actually react on the spot of what's happening in the. Among others, rfids can give you that, and then you split this in terms of stakeholders and exhibitors, sponsors, locations, extra events that you have, satellite events that you have around, and start monetizing those and transforming them into a business case by taking that data, curating it for a specific stakeholder and making them happier way happier, we hope.
Merijn van Buuren:Way happier, absolutely, especially real time data. It's such a big potential for the event industry. Let's speed it up a little bit because we're applying to time in terms of what's missing like. For me, a big one is the virtual companion. Obviously always at that virtual component. I keep saying it, but maybe we have some time in the in the next use case to dive in deeper. So let's skip that one for now. I think, optimization is one we talk about. I think you have a bit more specific specifically around omni channels.
Bogdan Maran:so outside our bubble and we know in event industry is kind of back at least five years, if not more, in terms of technology adoption Outside this, in marketing, in marketing and they are talking about Omni channels in terms of targeting people across their user user journey and not necessarily specifically, and understanding what's happened. That's the idea of omni channels. I had to understand what happened when they landed on You're initially on the landing page or they registered all the way to the engaging with content at the end, which it's all about a testing. It's just adding an integrating channels and but it's all about that and participation increasing and participation and engagement and also making sure that you have the diversification from the from that and the perspective that you want and you're looking for.
Merijn van Buuren:Absolutely well, and then, obviously, you have to crunch the numbers again. Yes, we had a small one we wanted to touch upon as well, but I do see that time has fly, fly and fly flown by, and I also know that you unfortunately have to to run, yes, another gig today. I'm happy to answer any other questions, or maybe a specific use case. I hope you to also dive into the, the last use case we still had. Let's see where it goes, but I think for now, you, you, will have to let us go.
Bogdan Maran:Yes, I will have to let you go very soon. And last use case was the sports event manager thing, which we it's a long and long favorite subject of me, specifically around mass participation sports, because you can do so many things and it's all about that's where personalization comes in place because, unlike other sports events, or you do a team or you do you have two teams and you like a team. You have Ten thousand people and you have to pick one and make sure that everybody follows their individual ones. And we had a conversation before the show no stealing about the petri did a couple of years ago. Where you can, you can track based on wearables and number recognition. You can track a specific athlete and fruit app.
Bogdan Maran:If, for example, if you're, if you're running because I'm definitely not into the sports bit and doing marathons I'll put you into that place and I'm sitting down and having a beer and what's your on the app, I can actually follow you around on smart cameras and see exactly where you are, understand your race course, you where you are, see the go down all the way to bio metrics. If I want to, because I know you and I can you can be approved from that perspective, but have that absolutely personalized experience and that kind of covers everything from blockchain to tracking, to face detection, to number recognition, to integrations, to apps, to I can dissatisfaction, interactivity and everything else in between. But on that note I'll wrap up. I'll I need to shoot for an on site with the Client, which happens on Tuesday from time to time, and it's been a pleasure. I'll see you next Tuesday and I'll let you, marijn, take over to the last case, answer all the questions and I'll just be cheeky to reply on the chat on the way to the bus.
Merijn van Buuren:thank you very much Bogdan, and it was a pleasure having you and looking forward to the next one for those still watching.
Merijn van Buuren:I'll be here to answer any questions and haven't seen much questions in the chat yet. Nevertheless, we have kind of three options, because I do see there are still quite some people and thank you all for being here live, obviously. So I think we can either dive into that last example, type one, in the chat, if you would like that, if you have a specific use cake, or that question type of two. We can also slowly wrap up. Before we, however, do that, if that is the case, make sure to stay for one more minute, because we do have a free gift, as we did last time as well. So that might be worse your well or will be worse your well. I think it can also be linked in. So, unfortunately, if I haven't replied to your message or haven't seen it, linkedin isn't optimized for chat and in that case we might actually have to switch to another tool soon or to add a tool on top of that where you can actually Ask all your questions and comments and we can actually see all of them, because I can see half of it Book then can see half of it. It's quite hassle, but I haven't seen any new comments coming in, so I think we'll keep it to the time. I know we promised half an hour, so we're already a little bit over, but, as I mentioned before, we really close off this particular event.
Merijn van Buuren:Bogdan and I decided that it would be good to give you all an opportunity to get an assessment like this to walk you through your specific use case, and in order to do that, we decided like hey, instead of doing this as a painting, let's get you the whole experience for free. So we're offering free consults for everyone who would benefit from this. So if you need help with assessing which technology you need, if you need specific help with finding out which tools you already have that you can optimize, how you can tangle that into your strategy, if you need buy in from your internal stakeholders, if you need to figure out how to manage your budget those are all things, and obviously the optimization and scaling part, which we love, that we would love to help you with, and at the moment, we decided let's just do that for free. So I'll add it to the chat right now An actual link where you can schedule a free consult. It will either be with me or with Bogdan, depending on who you get it's around Robin thing but both of us will be more than happy to help you out. And, yeah, with that, make sure to join in next week, because we will be giving a bit more insights in terms of industry events and how you can create tech expectations and how you can over exceed them. How can you integrate event technology within that industry event. Showcase the different possibilities we have. We're going to discuss the importance of having high quality technology on display at industry events, considerations for selecting and showcasing tech solutions that are innovative, user friendly and capable of enhancing the event experience, examples of successful tech implications and much more. So that's something to look forward to.
Merijn van Buuren:If you would like to watch this episode back, or if you cannot make it next week, know that we're also here on YouTube, spotify, apple podcast. Wherever you want to listen to us, if it's video or just audio, make sure to subscribe. Follow us there so you can have a quick check back in terms of what we actually said. Obviously, you can also connect with both me and Bogdan here on LinkedIn. We're always happy to help you out with all your event tech questions. Yeah, without further ado. I don't see any new comments coming in, so either LinkedIn is broken or you all have had your. You've had enough event technology for today, and then we will be more than happy to welcome you next week. Thank you all so much for being here. We really appreciate it. We can't wait to meet you in the next one. Have a good day. Bye, everyone.
